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ROAS Calculator

ROAS tells you how much revenue you generate for every dollar spent on advertising.

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About the ROAS Calculator

ROAS tells you how much revenue you generate for every dollar spent on advertising.

Calculate Return on Ad Spend (ROAS) and assess campaign profitability. This calculator is completely free β€” no sign-up, no email, no paywalls. Results are estimates; always verify with a qualified professional for high-stakes decisions.

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Frequently Asked Questions

What is a good ROAS?
It depends on your margins. A business with 50% margins needs at least 2x ROAS to break even; higher margins = lower break-even ROAS. Most e-commerce targets 4x+.
ROAS vs ROI?
ROAS measures revenue per ad dollar (4x = $4 revenue per $1 spent). ROI measures profit β€” a 4x ROAS might only be 100% ROI if COGS = 50%.
What is break-even ROAS?
Break-even ROAS = 1 Γ· Gross Margin. At 40% margin, break-even ROAS = 2.5x.
How do I improve ROAS?
Better targeting, stronger ad creative, higher-converting landing pages, upselling/cross-selling, retargeting warm audiences.

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πŸ“‹ How to Use

  1. Enter your values in the fields above
  2. Click Calculate or press Enter
  3. View your instant results and chart
  4. Export to CSV or share your results

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